MOGA | Mobile Gaming Controller for Smartphones
For Power A
Derek Silverio, Jeremy Wong, Anvil Studios
ID / CAD / VBL / CMF / HF
MOGA Android controllers offered full-size console features that led the trend of mobile devices for “casual gamers” on powerful smartphones.
Market Opportunity
Emergence and exponential growth of mobile gaming on smartphones.
Retailers are looking for ways to be part of the mobile eco-system.
Game publishers looking for ways to extend their arcade/console franchises to the mobile platforms.
Most arcade/console games have not been ported due to gamepad UI/UX requirements.
Mobile platforms lack the UX and comfort preferred by arcade/console gamers.
Mobile App Stores Revenue
Concept Development
Our design team created the original sketch idea for the PowerA spin-off brand called MOGA (MObile GAming) and usher it through mass production, selling at AT&T stores and GameStop.
The MOGA brand sparked numerous competitors. The next series made for iPhone, sold at Apple retail stores as an early mobile gaming partner.
The “Spring” sketch is one of a dozen concepts for securing a smartphone to a controller while keeping it pocket-sized. Given the significant phone size/weight variations, we solidified this mechanical direction after validating its reliability.
Iterative Design & Testing
Color, Materials, Finish
When closed, the clamp is a vertical stripe that bisects the face of the controller. This was an opportunity for branding and slight surface transitions to invite areas of operation.
Ergonomics
After physical testing with 3D-printed prototypes and samples, we added contouring to the bottom allowing more surface contact inside the palm. The improvements made for longer gaming sessions, especially with the phone.
MOGA Pro | Full-Size Gaming Controller for Smartphones
For Power A
Derek Silverio - Lead Designer
ID / CAD / VBL / CFM / HF
How do we replicate the joy of on-the-go gaming from the pocket-sized version to a larger, console-sized controller on a phone, TV, or tablet?
Above is the “FUS10N” controller I designed for Xbox 360/PS3. We bisected the form and integrated the folding clamp leveraging its architecture for faster time-to-market. The ribbed FUS10N grips became a shared design element.
